Remember that channel you would watch when you were home sick from school or on summer or spring break and just watch music videos or hilarious beavis & butt-head shorts or the state? Who remembers the state? Oh come on! Anyway, MTV is refreshing their brand image. Oh you didn’t hear about this? Or notice a different? Of course not, you don’t watch MTV anymore and frankly their logo has remained the same so how would you even notice a difference!?
Yes, their brand refresh only means that they won’t be having any crazy textures or colors or even animations play over the logo. They’ll just keep it a simple black M on a white ground. That’s it. Oh and it’ll say Music Television across the bottom of the logo.
Now you’d think that a television station that was refreshing their brand image would want to start with having at least their logo speak honestly about their product. But no, they will continue to use Music Television even though they don’t show a single video throughout the long 24 hour period of television programming they put on. Really it should say something along the lines of their commercial breaks last forever, or something about terrible reality shows.
I don’t know, maybe I’m wrong, but really the last time I was ever interested in something MTV had on, or even knew of anything that happened on MTV, was when Kanye West stole the show at this year’s VMAs. And really, I can’t imagine MTV doing anything with their new brand refreshing that will draw back it’s audience or shoot ratings through the roof… oh wait, yeah I can. PLAY MUSIC VIDEOS!
Every year we gather in groups at a local meeting place. Gather lots of food and drink. Bring money in case we want to bet. Cheer. Yell. Laugh. Cry. We let our emotions spill out for the better part of four or five hours.
The Super Bowl is the most watched night of television each year. The two best teams from each division, AFC & NFC, compete in the final game of the NFL. Advertisers pay nearly $3 million for a 30 second ad. That’s how many people watch.
So you’d think that paying such a large sum of money for an advert and so many people get to watch it, you would prepare something funny, entertaining, something above the status quo. Something we’re going to remember, something that will ring in our heads next time we’re buying a beer, soft drink, snack food, looking for a job, buying a web site, etcetera.
This was not the case for during Super Bowl 43. It pains me to say this on a number of levels, but the commercials this year were crap. I can think of one or two commercials that stick out in my mind as being decent, but the rest were crap, and have actually made me not want to purchase products. Good commercials from Doritos. I think they seem to deliver each year. Budweiser though, your clydesdales might have been entertaining five or six years ago, but today they dont’ cut it. We get it, you’ve shoved it down our throats and now every time we see a horse like that somewhere we think, oh the Budweiser horses. But for the simple fact that your commercials were not entertaining, or well thoughout, or funny, or anything above the status quo, which means I don’t expect to see that caliber of commercial each Sundayd during a football game, for those reasons, I will not buy Budweiser for year. Thats’ right.
I am boycotting the purchasing of Budweiser specifically b/c they spent so much money on their Super Bowl spots, yet couldn’t produce a single entertaining, above the status quo, commercial.
The other company that kind of got on my nerves was GoDaddy.com who I register hellobos.com with, but i digress. We are all aware of what GoDaddy does. They use sex to sell internet domain names and hosting services. But what they do is say that their commercial will continue at GoDaddy.com. Thinking people are going to log onto their web site to see the other 30 seconds that wasn’t aired during the Super Bowl. GoDaddy, let’s get serious. I don’t want to log onto your web site for any other reason than to buy domain names. Why? Because thats what you do. You don’t make entertaining commercials, you don’t sell sex, you simple provide a cheap and easy way to buy domian names. Stick to that. I applaud you for buying time to advertise your company and get your name out there, because I don’t see too many dot coms doing that anymore, especially domain name services like GoDaddy. So props for that. But please, don’t make me log onto your web site to watch the rest of your boring commercial featuring Danica Patrick who in my personal opinion couldn’t give a dog a bone.
If you haven’t been paying attention, then you probably don’t know about my new podcast, the Super Terrific Talk Show. It’s a weekly show that I do alongside my co-host Pete and we ramble on about various subjects that neither of us are experts on. In fact, we know nothing about everything…or so says the tag line of the show.
anyhow, we’re now three episodes, or weeks, into the show and i cannot begin to explain how much fun i’m having doing this show. it’s almost like reliving the WMTH days, which to me were probably the highlight of high school. alright, maybe it’s not like that, but finally broadcasting again after so many years of wanting to do so just makes me feel really good. and now that we’re on the world’s largest online music distribution service, iTunes, millions of people can potentially listen to the show. That just boggles my mind.
Yesterday I received a phone call from a very good friend of mine who was listening to the show while he was having his run. are you kidding me? as insignificant as this may seem to you, the fact that while he’s working out, instead of listening to something that will pump him up, he’s listening to me talk about my love of Big Macs. Allow me to also mention that this friend of mine lives across the country so our face to face time isn’t what it use to be, but i’m sure he found out about the show through twitter, or facebook.
both of those services also have millions of users. probably a lot of them have iTunes as well, and an iPod or a Zune. that of which both support podcasts. which are free. do you see what i’m getting at. i’m getting vay-ner-chuk-ee. the power of twitter and facebook and maybe one day digg, has the potential to help the audience for the Super Terrific Talk Show to grow from 20-40 listeners a week, to 100, or 1,000 or 10,000 listeners a week.
it’s pretty incredible where we are at with this internet thing right now. we have a lot of free tools to promote ourselves, our products, or causes, etc… it’s amazing! well, maybe it’s terrific… super terrific.