The new design manages to retain the Olympic rings and definitely gives a ‘nod’ to the original logo. Is it modern without being extreme? I guess. Is it easier to produce than the previous mark? Not really. Then again, when people vote for a logo online they don’t typically take those considerations into account. All said, the logo update turned out OK. The letterforms seem to be drawn and kerned a little better. The top serifs have been applied more consistently from letter to letter than the previous ones. The wordmark does seem a little leaner and more ‘aerodynamic.’ The introduction of green is an interesting choice. The rest (the letterform shading, the shadows in the rings, the blue shift and the tracking of the word ‘AIR’) is mostly competent, if forgettable. As it turns out, Olympic Air now uses the negative version of the logo with flat-shaded rings on their web site. This seems to erase much of what differentiated the new mark from the old one—something that could have been mitigated if the designer played a larger role in the process. Will people look at the new home page and realize the brand has changed? Only time will tell. [via Brand New]

in a few hours i will be boarding a plane heading to madrid. yes i have been to madrid before, but never for this reason. when i reach madrid, i will go ahead and board yet another plane just hours after landing and will then be heading towards Athens. And just a few hours after that I will be boarding yet another plane, yes another plane, towards the island of Limnos.

if you recall back in january, i was in cape town south africa and my sister had a baby. well just six months later we are all together again and heading to greece, the island of Limnos to baptize that child. Anastasia Danae will be baptized, I will be on holiday for the second or third time this year and I cannot be more excited about it!

of course it means laying in the sun on a beautiful beach. yes it means being with family and in the country your ancestors are from. it’s all of that and more! it’s all of that PLUS! i get to blog again! Do you remember? I use to blog quite often when i was in cape town at the beginning of the year. in fact, this whole blog, helloBos.com, was created while i was in cape town.

so does this mean i will be blogging everyday…probably not. but it does mean that i will have so much to say AND i will have so many photos to share, so you should probably keep up with me. 

i am not quite sure what the internet situation will be for me, but i know this much. where there is iPhone, there is helloBos.

cheers & all the best!
-Bos