Remember that channel you would watch when you were home sick from school or on summer or spring break and just watch music videos or hilarious beavis & butt-head shorts or the state? Who remembers the state? Oh come on! Anyway, MTV is refreshing their brand image. Oh you didn’t hear about this? Or notice a different? Of course not, you don’t watch MTV anymore and frankly their logo has remained the same so how would you even notice a difference!?

Yes, their brand refresh only means that they won’t be having any crazy textures or colors or even animations play over the logo. They’ll just keep it a simple black M on a white ground. That’s it. Oh and it’ll say Music Television across the bottom of the logo.

Now you’d think that a television station that was refreshing their brand image would want to start with having at least their logo speak honestly about their product. But no, they will continue to use Music Television even though they don’t show a single video throughout the long 24 hour period of television programming they put on. Really it should say something along the lines of their commercial breaks last forever, or something about terrible reality shows.

I don’t know, maybe I’m wrong, but really the last time I was ever interested in something MTV had on, or even knew of anything that happened on MTV, was when Kanye West stole the show at this year’s VMAs. And really, I can’t imagine MTV doing anything with their new brand refreshing that will draw back it’s audience or shoot ratings through the roof… oh wait, yeah I can. PLAY MUSIC VIDEOS!